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市场营销管理硕士专业

Master of Marketing Management

专业排名

学制

1.5年

学费

37450.00澳币/年

雅思

6

主页 排名

专业介绍

我们的毕业生具备并受到鼓舞,以塑造和应对未来的机遇和挑战,成为有成就的沟通者,在地方、国家和全球社会中受到高度重视的专业人员和具有文化能力的公民。毕业生获得学科和多学科的知识和技能,培养批判性和创造性的文学作品和探究技能。我们的毕业生认识并批判性地评估社会责任、道德操守和可持续发展等问题。

移民相关

移民专业:否

就业前景

如何申请

申请费:

申请周期:

学生评价

测试申请录取成功率

采用最科学的人工智能算法,已为23127位学生申请到dream school,成功率96.33%。
免费测试

入学要求

本科任何专业
 
雅思:6/6;
托福72,R16L16S18W22

世界排名 数据来源: QS世界排名

QS排名

专业课程

必修课:
BMA606Services MarketingDetails
BMA608New Product and Service Development
BMA610Digital and Social Media Marketing
BMA611Market Research and Decision-Making
BMA709Strategic Marketing Management
BMA612Integrated Marketing CommunicationsPlus one of the following 25 credit point units:
BAA706Workplace ProjectDetails or
BAA709Corporate InternshipDetails
选修课
Choose one of the following four streams:
Choose one of the following four streams:
1、Contemporary Issues in Marketing
BMA605Business to Business Marketing
BMA609Sales Management and Personal Selling
BMA708Marketing Analytics and Metrics
BMA710Strategic Brand Marketing
2、International Marketing
BMA534International Business Management
BMA785International Marketing
BFA603International Trade Regulation and Practice
BMA710Strategic Brand Marketing
3、Entrepreneurial Marketing
BAA538Entrepreneurial Marketing
BAA539Strategic Entrepreneurship
Plus two of the following:
BAA537Accounting for Venture Decisions
BAA612Communicating and Connecting as an Entrepreneur
BAA613Organising for Innovation
4、Marketing Fundamentals(This stream is for students with no marketing background.)
BMA506Foundations of MarketingDetails
BMA604Consumer Decision-MakingDetails
Plus two of the following:
BMA605Business to Business Marketing
BMA609Sales Management and Personal Selling
BMA708Marketing Analytics and Metrics
BMA710Strategic Brand Marketing

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