STAGE 1 MODULES:第一阶段课程大纲
Introduction to Accounting and Finance :会计与金融导论
Business Economics :商业经济学
Quantitative Methods in Information Management :信息管理中的定量方法
Foundations of Marketing :营销基础
Student Self Development :学生自我发展
People, Work and Organisations :人员、工作和组织
Operations and Information Systems Management:运营和信息系统管理
STAGE 2 MODULES:第二阶段课程大纲
Marketing Management and Strategy :营销管理与策略
Consumer Behaviour :消费者行为
Management of Service Operations :服务运营管理
Business Law :商法
Marketing Research :市场研究
Integrated Marketing Communications:整合营销传播
Economics of Industry :工业经济学
Financial Management :财务管理
Employability and Enterprise Skills :就业能力和企业技能
Organisational Analysis :组织分析
Econometrics and Business Forecasting:计量经济学与商业预测
STAGE 3 MODULES:第三阶段课程大纲
International Marketing :国际营销
Retail Marketing :零售营销
Marketing and Entrepreneurship :营销和企业家精神
Services Marketing :服务营销
Corporate Marketing :企业营销
Understanding Strategic Management:理解战略管理
Applied Strategic Management :应用战略管理
International Business Strategy :国际商业战略
Global Business Environment :全球商业环境
Brand Management :品牌管理
Ethics in Business and Society :商业和社会中的道德
Strategic Information Systems:战略信息系统
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