格里菲斯大学市场营销专业研究生申请条件及世界排名|学费介绍

格里菲斯大学的市场营销硕士培养了学生最新的市场营销技巧与技术坚实的知识与专业基础。该课程建立在市场原则、顾客关系的最佳实践与最新方法的基础上，你将学会如何思考更多的战略价值、定位和竞争优势。需要学生对分裂的市场中消费行为的了解，市场研究的具有牢固基础的方法以及综合的市场沟通。该课程的一大亮点是整个课程强调理论与实践的集合并接触到市场实践的最前沿。

格里菲斯大学市场营销专业学费：29500.00澳币/年

格里菲斯大学市场营销专业世界排名：

Standard program

Students must complete the following courses:

SemesterCourse codeCourse titleCP

Sem 17209MKTIntegrated Marketing Communication

Sem 17207MKTMarket Research

Sem 17033MKTevaluating Marketing (offered at Nathan from 2017)

Sem 27210MKTAdvanced Consumer Decision-Making

Sem 27032MKTStrategic Marketing

Sem 27205MKTBrand Strategy and Management

Sem 1 or 2 Electives

Program with Advanced Standing

Students must complete 40 credit points from the following courses:

SemesterCourse codeCourse titleCP

Sem 17209MKTIntegrated Marketing Communication

Sem 17207MKTMarket Research

Sem 17033MKTevaluating Marketing (offered at Nathan from 2017)

Sem 27210MKTAdvanced Consumer Decision-Making

Sem 27032MKTStrategic Marketing

Sem 27205MKTBrand Strategy and Management

Sem 1 or 2 Electives 40

Electives

Sem 1 7004MKT Marketing for Social Change

Sem 1 7031MKT Relationship Marketing (not offered in 2016)

Sem 2 7030MKT Innovation for Growth

Sem 1 7206MKT Services Sector Marketing and Operations (not offered in 2016)

Sem 1 7024MKT Retail Branding and Innovation

Sem 1 7004GBS PG Business Internship I

Sem 1 7208MKT Interactive Branding

Sem 1 7040MKT Digital and Interactive Mkting

Sem 1,2 or Summer 7001MKT Corporate Communications

Sem 2 7107MKT Franchising (offered South Bank)

Sem 2 7112IBA Globalisation and Corporate Social Responsibility

Summer 7007GBS PG Global Mobility Internship II

学术要求：

本科相关专业, 均分70%

格里菲斯Graduate Certificate in Marketing可以减免40个学分

语言要求：

雅思：总分6.5，单项：6

托福：总分79，单项：19

可从事的工作：

市场营销毕业生可以从事市场调研、营销策划、广告策划、市场开发、营销管理、推销服务和教学科研等工作.

职业发展通道：

市场营销专员》市场营销主管》市场营销经理》市场营销总监

薪资待遇(澳洲)：全职平均工资为1346澳币/周

薪资待遇(中国)：2000-10000