Our MSc in Marketing will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways.

We provide you with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as:

marketing management
the analysis of marketing decisions
consumer behaviour
marketing research methods
You will be able to tailo

移民专业：否

可从事的工作：这个市场营销学硕士专业为学生提供了关于营销学科深度而均衡的知识，并且旨在为各种各样的企业(包括商业，公共部门，和学术机构)培养有判断力的反思性实践者。 该专业将培养出大量的角色，包括： 营销经理/主管——在企业的营销部门,公共部门和非营利组织 商业广告经理——营销部门,公共部门和非营利组织 产品经理/产品开发经理 品牌经理/品牌开发经理 媒体经理 销售主管、销售经理 数字营销经理/主管 公共关系经理 市场研究人员 市场分析师、数据分析师 消费者研究人员 社会研究人员 营销筹款活动,社区筹款人,数字融资经理 账户经理 营销活动分析 创新营销经理 贸易营销经理

个人陈述：We will be looking for evidence in your personal statement that you have thought carefully about what you can bring to the programme and what impact you feel it will have on your future career. Therefore, please ensure that you address the following issues in your statement to help us select the students who will benefit most from the programme: 1 What skills, qualities and experiences have prepared you to undertake this programme? 2 What value do you think you can add to the learning community as part of an internationally diverse group? 3 What impact do you hope to make in your future career, and how will this programme contribute to your aspirations? Your personal statement should be around 500 words in length.

推荐信：可选

申请费：60

申请截止日期：10/12 12/7 2/8 6/24 6/7

评价：

该专业提供了学生在市场营销管理，营销决策分析，消费者行为和营销研究方法等许多领域对当前营销理论基础以及新兴从业者的深入理解。

此外，该专业的灵活结构允许学生学习与营销沟通，产品和品牌管理以及国际营销等与自己兴趣相关的营销方面的课程。

该专业旨在培养批判性，反思性的实践者，因为它强调将理论和实践与雇主所需的技能和知识相结合，旨在为那些希望在公共或私营部门谋求成功的市场营销职业的人设计。