Study the latest in marketing management theory and practice as you learn how to improve business results in a global context. On this full-time MSc in Marketing Management you’ll focus on digital marketing techniques and data interpretation to develop your strategic and tactical decision-making.

This master’s also offers a rare opportunity to use ‘R Analytics’ software to develop your statistical analysis skills.

This master’s degree in Marketing Management is ideal if you’re new to th

移民专业：否

可从事的工作：就业岗位：品牌经理/消费者洞察专家/客户关系专家/数字营销专家/市场分析师/市场或社会研究员/市场营销顾问/市场营销经理/营销供应链专家/产品线专家/销售经理/社交媒体和数字营销专家。 就业领域：银行和金融机构/商业分析公司/消费品制造商和零售公司/政府机构和部门/工业和 B2B 组织/管理咨询公司/市场营销和公共关系公司/跨国公司/体育和娱乐公司/证券经纪和投资公司。

个人陈述：When you apply you’ll need to submit a personal statement explaining why you want to take the course. You’ll need to include information about: 1 Your knowledge of the subject area. 2 Why you want to study a postgraduate qualification in this course. 3 How you intend to use your qualification.

推荐信：不要求

申请截止日期：4轮

评价：

市场营销专业其实在国内口碑并不怎么好，这源于大家对该专业的误解以及学校开设课程不全面等因素，英国的市场营销专业刚好和国内相反，长期以来作为国内的传统王牌专业，专业受到众多学生的追捧，因此去往英国留学选择市场营销专业的同学也非常多，该专业课程设置极为严密和全面，实践课程结合当今社会特点培养学生战略性思维和特殊技巧。