Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.

This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You will focus on stakeholder management, global strat

移民专业：否

可从事的工作：就业岗位：品牌经理/消费者洞察专家/客户关系专家/数字营销专家/市场分析师/市场或社会研究员/市场营销顾问/市场营销经理/营销供应链专家/产品线专家/销售经理/社交媒体和数字营销专家。 就业领域：银行和金融机构/商业分析公司/消费品制造商和零售公司/政府机构和部门/工业和 B2B 组织/管理咨询公司/市场营销和公共关系公司/跨国公司/体育和娱乐公司/证券经纪和投资公司。

个人陈述：1 What skills, qualities and experiences would you bring to the programme and how will they help you succeed? 2 How will the opportunity to study at Leeds University Business School help you in your academic, personal and professional development? 3 What are your career aspirations and how will successful completion of this programme help you achieve them? Your personal statement should be no more than 500 words in length, be written in English and be your own work.

推荐信：2(学术)

简历：1

申请截止日期：12/15 3/1 4/21 6/29