The MSc Global Marketing will equip you with an in-depth and critical understanding of marketing theories as they apply to local, national and international environments.

The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry.

You'll study a range of contemporary topics based on our leading research, including global marketing, social and ethical marketing, digital marketing and bran

移民专业：否

可从事的工作：就业岗位：品牌经理/消费者洞察专家/客户关系专家/数字营销专家/市场分析师/市场或社会研究员/市场营销顾问/市场营销经理/营销供应链专家/产品线专家/销售经理/社交媒体和数字营销专家。 就业领域：银行和金融机构/商业分析公司/消费品制造商和零售公司/政府机构和部门/工业和 B2B 组织/管理咨询公司/市场营销和公共关系公司/跨国公司/体育和娱乐公司/证券经纪和投资公司。

个人陈述：Your statement should be no longer than 500 words. It should include: 1 an explanation of why you want to study the course 2 a discussion of any previous work experience which may be relevant to this course 3 what you hope to do with your Masters degree upon completion.

推荐信：不需要

评价：

项目重点在于探索全球商务环境下的市场营销，带学生深入学习各类领域的市场营销，包括：全球营销、品牌管理、以及数字营销；授课方式多样，包含大量案例研究、研讨会、小组实践项目，旨在培养学生的团队合作能力及多任务处理能力，并开发学生的创新能力，能让学生未来在全球私人营销或公众营销部门发展职业。