Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.

As well as covering the traditional founding concepts and theories of

移民专业：否

可从事的工作：就业岗位：品牌经理/消费者洞察专家/客户关系专家/数字营销专家/市场分析师/市场或社会研究员/市场营销顾问/市场营销经理/营销供应链专家/产品线专家/销售经理/社交媒体和数字营销专家。 就业领域：银行和金融机构/商业分析公司/消费品制造商和零售公司/政府机构和部门/工业和 B2B 组织/管理咨询公司/市场营销和公共关系公司/跨国公司/体育和娱乐公司/证券经纪和投资公司。