Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.

The course will enable you to identify and analyse strategic and operational problems and oppo

移民专业：否

可从事的工作：就业岗位：广告战略，广告客户经理，信息官，政府媒体顾问，记者，内部沟通专员，销售主管，媒体客户主管，媒体关系顾问，公共关系顾问，社交媒体经理，广告创意，编剧，电视制作人。 就业领域：广播，新闻，社交媒体，出版印刷，广告和营销，企业传播和公共关系，艺术管理，媒体管理，文化产业，政府，大学、学院或学校。

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面试：个案评估