移民专业：否

可从事的工作：两个互通的专业 （市场营销硕士课程和国际市场营销硕士课程） 的应届毕业生就业的公司集团有：微软，奥美 & 妈妈，美国运通，埃森哲，惠特布莱德、 拜尔斯道夫、 戴姆勒-克莱斯勒公司、 阿斯利康、 乐购、 AC 尼尔森、 马自达汽车、 李奥贝纳，日产，包括英国的学生和回本国就业的国际留学生。

个人陈述：Passion for your subject – Demonstrate your academic interests, eg, further reading, favourite modules, related events like exhibitions, conferences and workshops. Person – Why you? Give evidence of your previous experiences, motivations, career goals. Preparation – Apply your skills to the skills listed in the entry requirements and course description. Always give evidence to prove you have these skills. These skills could be from academic work, employment, research placements, internships, societies or other roles. Place – Why here? Tailor the personal statement to the particular course: you can apply to more than one Masters course but each personal statement should be slightly different so that it is relevant to the individual course. Demonstrate that you have researched the course and the University. What do you like about Birmingham: staff interests, modules, resources, the postgraduate community?

推荐信：要求

申请费：50

申请截止日期：10/24 12/19 3/13 7/1

评价：

伯明翰大学是英国校园规模最大的老牌名校，大学优异的教学和科研在世界各地都享有极高的声誉。

该项目受英国特许市场营销协会(CIM)的认可，且项目课程计入CIM市场营销专业证书的50%，很有优势。

该项目让学生发展对以下几方面的理论和实践核心原则的理解：市场营销管理、市场营销研究以及市场营销策略和计划。该项目课程还有大量的案例研究，将带领学 生探讨在国际营销大环境下的各种概念应用。必修课程带学生探索营销原则、国际营销战略的理论和实践以及跨文化交际，帮助提高学生的国际高效率交流能力。