Business firms, public institutions and non-profit organisations operate today in an increasingly complex environment marked by hyper-digitalisation, media fragmentation, ambiguous market and political conditions at global levels, and growing public scepticism. In such context, there is growing market demand for communication experts who can help organisations to (re)build trust, enhance reputation and, more in general, realise their strategic goals.

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可从事的工作：希望继续学术研究的毕业生会发现，这里有一个支持和培养他们的研究环境，为他们从事博士水平的研究活动做好了充分准备。毕业生的就业方向包括在高等教育机构（教学和/或研究）工作，或在中学和继续教育机构任教。

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