Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Through this programme, you will develop an advanced understanding of how advertising affects the human mind, giving you unique and valuable insight into the industry.

This unique course provides an interface between theory and practice, understanding and skills, by giving you a thorough grounding in the psychology underpinning persuasion,

移民专业：否

可从事的工作：本课程专为来自各学科领域并计划从事广告或传播职业的毕业生，或希望更新技能或将重点转向更注重规划的毕业生而设计。本课程也适合那些希望在博士阶段进一步研究广告心理学及相关领域的人。

申请费：40