Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the glo

移民专业：否

可从事的工作：毕业生掌握当代市场营销思想和最佳实践的扎实知识，并在市场（营销）研究方法、工具和应用方面打下坚实基础，有可能在以下领域就业：数字营销、营销分析、营销研究和新产品推介、大客户管理、出口项目和相关国际拓展以及品牌管理工作。